Xmas is right around the corner with its creative ringback tone mass media campaigns... But before that, I didn't want to leave without acknowledgment a few RBT campaigns from the last two months.
First campaign is brought to you from Colombia. The Colombian mobile operator Tigo has partnered Sony BMG to promote its content in a leaflet inside CDs and DVDs. Now Colombian CD\DVD buyers can simply send the short code that appears on the leaflet via SMS and get their own Backtone (Tigo's service name for ringback tones). The most crucial factor in this campaign is the offered playlist -- it would be very clever to offer music of the same type as the bought CD\DVD.
The second campaign is brought to you from the US. American mobile operator Cingular the mew AT&T launched a huge "Win a trip for 2 to meet Fall Out Boy, 50 Cents or Taylor Swift" campaign. AT&T users are encouraged to "Find Your Tone-ality to Fit Your Personality" and download an Answer Tone (AT&T's service name for ringback tones) and apply. Then, "if the artist calls you and hears his or her own song, you've won!"
And I can't wait to see this year's ringback tones Xmas campaigns... now that's a treat :)