Xellular Identity - All About Mobile Content & Marketing: Coming Soon: Multimadia Ringback Tones

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Coming Soon: Multimadia Ringback Tones

Logo_real Real announced at the CTIA conference it will supply wireless operators with multimedia ringback tones. The Multimedia ringback tone takes the very popular musical ringback tone service to a whole different dimension, from the audio space to the visual video clip arena. It allows you to set a video clip to entertain your callers while waiting you answer their call.

"Building upon Real’s pioneering success in Ringback Tones (RBTs), Real is making Multimedia Ringback (MRB) Services available to mobile operators around the world. This new 3G mobile service—first launched with Korea’s SK Telecom earlier this year—ushers in a new level of personalization in RBTs, allowing subscribers to incorporate audio, images and video to deliver a unique, customized experience to callers before they are connected."

[via press release]

Posted by Xen Mendelsohn on Wednesday, October 24, 2007 at 11:39 in Fun Dial, mobile, mobile culture, other, ringback tones, visual communication | Permalink

Technorati Tags: mobile, mobile content, multimedia ringback tones, Real, ringback tones

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