Om Malik gave an outstanding presentation, focusing on his insights as a professional blogger.
“The early traffic trends of Gigaom made it clear: you can build an audience of a magazine that costs many $M with a laptop, a cellphone and a broadband connection.”
However, to meet these goals you need to:
- Define your mission statement – what is your value proposition for the end reader?
- Have an answer to “why are you blogging”?
- “If you screw up – say that you did, otherwise people would move on to the other 20M places that exist on the web.”
- “Remember that your readers are smarter than you think and smarter than you think you are.”
- “People should behave in blogs the way they behave in real life.”
- “People who disagree with you are more helpful to you in the long run - they say something about you.”
Om also provided some insights for the PR and marketers among us:
- Marketers don’t put the time to read the blogs and think about the reasons of bloggers to write\think as they do. So, you should invest the time to learn the blogger and only then communicate on one on one basis.
- Do your homework - sort which blogs you should pay attention to.
- You have to treat every blogger as a newspaper journalist.
- Give him\her an opportunity to talk with your CEOs.
As an example of business reaching to blogs "the right way", Om presented the case of Joost. Joost offered GigaOm’s readers 20,000 invites; by doing this Om not only provided an added-value to his readers in the form of his insights but also gave them 20,000 invitations. Joost, on their side, got 20,000 tech savvy users who were eager to take the app for a test drive. It is clear how everybody wins…
As for GigaOm, Om was asked about his shift from the online media, Business 2.0 magazine, to his private-held blog\business. His answer was that while he was a Senior Writer at Business 2.0 and writing GigaOm (on the same time) he realized that the blog was getting more readship, as well as more recognition and more alert discourse was being held through the blog. And the rest is history...
Putting aside the profession for a moment, I have to say that I was very impressed of Om as a human. There is so much for to learn from him... :)
And last quotation – “Thanks to blogging, I take other opinions more seriously.”