The first panel was mainly focused on blogging in the political sphere. One interesting case study was leveraging blogging to promote a nation's public image. David Saranga, the Consul for Media and Public Affairs has opened an official blog called "IsRealli". This blog aims to present news and facts about Israel that the mass media doesn't cover, or in other words - this blogs tries to provide wider information about Israel and change the current negative public image Israel has in the eyes of the world.
David said this was the first official blog of a country (cool!). IMO this is a blessed initiative however the execution is somewhat naive... It should be way more provocative to generate traffic and web awareness. Maybe they should hire marketers? Ahm... ;)
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