The most important thing for mobile operators is how their services are being used, how much and by whom. This week, the American operator The New AT&T (formerly Cingular Wireless) reveals some interesting findings from a recent research commissioned by the operator.
According to the research, it turns out that men talk more on their mobiles than women - but only just. The survey of about 1,000 users found that men average 458 minutes usage per month on their phones, with women just behind at an average of 453 minutes:
What the press release doesn't say, but it is clear when displaying the data in a visual manner, is that for the last few years mobile voice calls are in decline for men and in a slight trend of growth for women. Interesting to see how AT&T chooses to present this data, as if "Women are quickly catching up with men in cell phone usage, illustrating that all consumers enjoy the flexibility and mobility that wireless phones add as they communicate with friends, family and business colleagues" and not because men use mobile voice calls less and less...!
However, the current state of the wireline service isn't much different: overall, both men and women continue to use cell phones more than home phones on average (455 minutes compared with 394 minutes), a trend that began in 2005:
The survey also reveals that women use wireless phones more than men to talk with friends and family, but men use their phones more for business conversations.
Gathering data of usage and consumption are very important to understand the service and to steer its future, but analyzing the data correctly is at the leart of it...
[via Cellular News]
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