I was doing some spring cleaning in my mail box (sorry people, I was busy with the Fun Dial Marketing Seminar) and found a PR about a new service which I liked:
The British Medical Journal (BMJ) Group launched yesterday a new mobile service enabling you to get trusted health information on your mobile phone.
“From acne to warts, the latest on more than 80 common medical conditions can now be accessed from a mobile phone, allowing people to view trusted health information wherever and whenever they need it, and in complete privacy.”
[from press release]
When it comes to health inquiries, I think the internet has been a great tool. Who doesn’t look for symptoms before going to the doctor or looking for more info after getting a diagnosis?
So what added value has this new mobile service for the users? First, the ability to get the information on the go (“Is there anything I can do to recover quickly from jet lag when I go on holiday?”); second, the privacy of your search as usually PCs are public while mobile devices are privately held (“I’ve had unprotected sex and think I may have “caught” something, but I’m embarrassed to talk about it. Where can I get reliable, down-to-earth information before I visit my doctor?”).
“From acne to warts, the latest on more than 80 common medical conditions can now be accessed from a mobile phone, allowing people to view trusted health information wherever and whenever they need it, and in complete privacy.”
Access to the BMJ BestTreatments mobile service is done by texting "bmj myhealth" to 60300 at a cost of £3.00 and will be sent a link to the WAP site. Alternatively users can key bmj.myhealth.com into their phone's browser.
Let’s hope BMJ Group will do a good marketing job to increase the awareness to this new service for the benefit of all people who seek medical advice and can find this channel as useful.
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