Hi everyone,
As I was getting some emails asking about the Klonies and how things are going with them, I decided to dedicate a few of my posts to this ever so interesting phenomenon, and to the ‘making of Klonies’ in particular. I began with the content, how do we know what people would like etc’ and followed with an illustrated description of the process of the design and draw.
If some of you have missed the previous posts, here’s a quick reminder about what Klonies is: Klonies are a new service of personalized Avatars by the mobile solutions provider Comverse, that enables the creation of Avatars from a big content library of body types, eyes, hairstyles, hats, glasses, moods, clothes, branded accessories, etc., which can be used in traditional Web forums, as well as to extend this experience to the mobile arena. Comverse has created a mobile Caller ID service, by which a user can create his Klonie either on the Web or on his mobile handset. Klonies let youth segment do something they could never even dream of doing before: create expressive avatars that represent them on other people’s phones. Klonies give the users extended means for self expression: they define how they are seen by their friends, on their phones.
Today, I wanted to share some good news: Klonies has a new type of content - the ‘predefined pictures’. Showing around the Klonies at many sales meetings and conferences brought up a lot of reactions; many people love the process of selecting body, hairstyle, clothes, backgrounds etc’ while others want to keep pictures we made for the demonstration as they are (“can I keep it?”). This made us think… Some people want to have the full experience of selecting and making while others just want a ready to use picture and would love to adopt something predefined, so why don’t we offer both kinds???
And thinking about it a little longer brought the following idea: if users select from a predefined library of pics, why should we limit them only to our Klonie, Klone or Klonster? We can offer a vast variety of other cool picture as well.
With this thought in mind, our designers hit the designing board and started to draw some sketches. After a few shots, this 3 types of content are the first to be brought to you:
Psycho Pets
Urban junkies
A selections of babes
Check it out Klonies at Skype. After selecting a body, press the red tab called ‘Picture’ to see the entire library of content. Let me know what you think of it!
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