Today, the ringback tone is becoming one of the biggest mobile entertainment revenue generators. In some operators Ringback tones are overtaking ringtones sales. In Europe and North America there’s a 60%-80% of ringback tone potential end-user-coverage, 80%-90% wireless operators are expected to launch the service by end 2007, and at least one operator in each Western European countries and almost all in North America has already launched the service. Also analysts forecast a substantial RBT market growth in the upcoming years.
At present, most of the operators are facing various challenges in the way to increase Ringback Tone service penetration, create on going usage of content, increase the awareness and in general turn ringback tones into a more successful service.
Understanding operators' needs and challenges and after the great success of the first Fun Dial Marketing Seminar in Budapest last year, we, the Comverse Fun Dial (Comverse’s Ringback Tone brand) team, will hold the first ever public seminar in Miami USA on April 18th-19th, solely focused on marketing. The Seminar is targeted for all players in the ringback tone eco-system, i.e. mobile carriers, record labels and content providers. TThe main focus of the seminar is sharing best practices, success stories and key success factors with the RBT community.
If you're interested in taking part in this event or sponsor, please contact me.
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