Myxer: Sending Your Web Content to the Mobile

Myxer.com (a service of mVisible), the place where you can easily make and share mobile content, has announced the launch of MyxerMagic - a free download that lets you send any online image to your mobile or your friends’ mobile right from your web browser.

The browser extension can be downloaded for free. After downloading you’ll find the “Myxer - Send image to phone!” command on your right mouse-click menu. Also you can re-size, re-shape and manipulate the image to best fit a phone’s display before sending it. MyxerMagic works with ANY mobile device that accepts MMS regardless of your operator.

“Myxer is about more than just customizing your mobile phone with ringtones and wallpapers - it’s really about leveraging the respective strengths of the internet and the mobile phone to make digital content easily discoverable and accessible anywhere you are […] MyxerMagic completely rewrites the rules of how user-generated content is consumed, because for the first time ever, all digital content is one click away from being mobile content.”

I took Myxer to a test drive and really liked Myxer! However, there are two points to be considered: the copyrights issues and spam. A few more things intrigued me so I asked the Myxer people, and here are their answers:

What is your business model?
Myxer: mVisible's main sales channels are the selling of advertising on its Myxertm Web site and on mobile phones, as well as offering content providers the option to sell premium content. 

How is Myxer positioned in this market?
Myxer: mVisible's main competitors are the existing mobile ecosystem and an uneducated market that needs to be informed that Myxer provides greater access for both content providers and mobile phone users alike. It offers more diversified content, it works on any mobile carrier, and it supports a free marketplace. While there are other companies dabbling in the "off-deck" mobile content space, mVisible is the only company to provide the full range of proprietary Myxer technologies and services combined.  Other companies doing parts of what Myxer does include JivJiv, Xingtone, PocketFuzz, Phonezoo and MyNumo.

What are the barriers to users' adoption of Myxer?
Myxer: The biggest barrier to adoption is the lack of standards that exist on cell phones today.  Each cell phone and carrier combination can present to the user a completely different user interface for downloading ringtones and wallpaper from that of a different combination. We spend a great deal of time and effort on user education in this area so it really has become lemonade out of lemons because this has become a unique company advantage for us. The standards and user education problem is becoming and will become less acute over time because there are improvements being made to the user interface and the users are becoming educated in how this works for their particular environment. 

Thank you Lynn, the most dedicated PR manager I’ve met so far! :)

Comments

[Mobile Technology Rx]

Mobile is the next generation of technology. Every device in the next year will have a mobile version.

[tobto]

good start

[Myk Willis]

Hey, Xen. Thanks for the writeup about MyxerMagic! You brought up a concern about spam, and I just wanted to pipe in to make it very clear that Myxer will never send messages to your phone that you didn't request. We treat phone numbers given to us as personal information that we do not share with third parties.

For more information, you can see our privacy policy online.

Thanks again for the mention!

Myk Willis
Founder & CTO
mVisible Technologies, Inc.
(the company behind Myxer)