According to Cellular News, the mobile content and services market will continue to grow dramatically as services and applications reach maturity and new services begin to gain traction, and the value of the mobile entertainment market, including music, games, TV, sports and infotainment, gambling and adult content is forecast to increase from $17.3 billion in 2006 to nearly $77 billion by 2011, while content aggregators are fleeing the ringtone dance floor and struggling to look for new ways to increase mobile content consumption.
The latest vendor is Moderati, a Santa Monica, California-based ringtone provider. The company has announced that it has been acquired by Bellrock Media, a content company with operations in the in the United States and Japan.
Content Providers should work together with the operators so they could have a better offering for the consumer. What I mean by this is, for example to offer bundle of a ringtone, ringback tone, a video clip and a wallpaper of the hottest music artist on the neighborhood. This enlarges the pie and each player's share of the pie. So everyone wins eventually.
Yet another great insightful article, Xen. I agree that it's important to bundle to gain those incremental dollars, but I think also (and this is obviously small now, but growing) one of the two need to get a solution together for those of us who like our stuff unbranded.
I have an N73 on Cingular, and I can't download ANYTHING from their MEdiaNet because I have an unbranded handset. I also am unable to truly receive MMS for the same reason. I get a squished down little picture.
Why don't the content providers also setup their own portal so I could go to EA Games and download my own games, without having to resort to my carrier?
Posted by: Ricky Cadden | Monday, February 19, 2007 at 03:16
Hey Ricky,
I wasn't aware that with an unbranded handset there are barriers to get content. I'd assume that every player in this market wants to sell as much as content possible, no matter which kind of HS he\she owns...
However, there are content providers that have their own portals (like Jamster, Blinko etc'), and lately we even get to see Jamba, the content provider, promoting ringback tones that until now were sold ONLY on operators portals. It looks like slow but steady moves on the right direction.
Posted by: Xen | Monday, February 19, 2007 at 16:36