Virtual worlds are becoming a sphere for children as well - the BBC plans a virtual online kids's world where they can inhabit and interact.
"CBBC, the channel for 7-12 year olds, said it would allow digitally literate children the access to characters and resources they had come to expect. Users would be able to build an online presence, known as an avatar, then create and share content. Bosses said CBBC World would not have the financial aspects of other online worlds such as Second Life. [...] "It will give children a chance to move around a safe, secure world where they can not only interact with familiar characters but have an opportunity to make that world a more fascinating place with their own imaginations.""
[via BBC]
It makes me think about the messages that will be conveyed, targeted marketing and segmentation, child's psychology...
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