Nokia said on Thursday it will name its new phone models in future, following the success of its rivals Motorola with Razr and LG woth the "chocolate" phones.
[via Reuters]
I'm sorry but I'll HAVE to quote, since Tal Dagan phrased it so well long time ago... :
"notice another small but significant shift...think about the 'device name': no longer Motorola A900, A1000, V980 or E550 but...RAZR! This makes so much sense. Why should a user remember, or care, if his phone is N-90, or P990 or E750??? I bet 99% of users do not remember the device’s name one month after they bought it. However, go check this with RAZR owners...The opposite will be true. Now that's creating brand attachment.
Following the worldwide RAZR success, Motorola has gone out with its PEBL, ROKR and SLVR models. All follow the same path of the RAZR - a new exciting form factor, no focus on technical firsts, and a cool self expressive name (guess what the PEBL looks like...).
This, in my mind, is good old marketing genius."[via Xellular Identity]
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