According to survey results presented by Sprint:
"Ringtones are more popular among women - 54 percent compared to 42 percent of men. Personalized ringtones also are more appealing to women."
"Women have unique needs and preferences when it comes to the features and look of their wireless phones and accessories," says Alana Muller, Sprint's director of marketing."
[via Wireless Week]
- How come women use the mobile phone as a utility for self expressing more than men do (ringtones as well as mobile accessries)?
- Do women have a stronger need to express their uniqeness than men? If so, why?